Geo Strategy Partner provided a direct customer evaluation of the client’s offerings verses competitors and substitute offerings, provided insights into strategic messaging and path to increased market share. We found fundamental barriers to scalability of the existing business model and recommended a sale to a larger company in an adjacent space.
Geographic scope
US
Industries involved
Building Materials/Wood Products,Chemicals,IT & Software,Metals / Fabrication / Welding,Oil & Gas,Pulp & Paper
This global pharmaceutical company needed to benchmark and baseline brand perception and awareness to support strategic messaging and marketing communications.
Client was interested in understanding the overall competitive landscape and wanted to collect perceptions on key competitors, value, and credibility of current service offerings, needs and preferences of customers and prospects, as well as client challenges, pain points and unmet needs.
The client was interested in launching a website with the right features, functionality, and information to attract physicians as users and subscribers. The client also wanted to know how the new offering compared to what was currently available, as well as what would be ideal according to physicians.
