Carpet fiber manufacturer watched their market share erode over a number of years and hired Geo Strategy Partners to conduct a brand and path to market study

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Home » Case Studies » Carpet fiber manufacturer watched their market share erode over a number of years and hired Geo Strategy Partners to conduct a brand and path to market study

Carpet fiber manufacturer watched their market share erode over a number of years and hired Geo Strategy Partners to conduct a brand and path to market study

Client description:

Global carpet fiber manufacturer

Challenge:

Global carpet fiber manufacturer had seen its market share eroded and needed Market Research and Analysis to inform an effort to reinvigorate its brand strategy and develop a new path to market.

Methodologies:

Extensive secondary research followed by 52 qualitative IDIs and an online quantitative survey among more than 300 respondents.

The result:

Client received a detailed report, outlining the best future opportunities for their fiber, end user and gatekeeper brand perceptions and awareness, unmet needs, path to purchase information and strategic recommendations on how to best move forward as a brand in the existing marketplace. After completing the analysis Geo Strategy Partners worked closely with the client and their marcom team to develop a branding and messaging campaign. Geo Strategy Partners then embarked on deep dive focused research to enable the client to hone its branding and path to market.

Geographic scope

Industries involved

Carpets & Rugs, Education, Healthcare, Hospitality

Services applied

Brand Equity and Identity, Brand Perception and Awareness, Strategic Messaging

Methodologies

Advisory, Qualitative Research, Quantitative Research

Practice area

Market Research and Analysis

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