This client was interested in conducting research to explore the extent to which their internal competencies could be leveraged to meet the operational needs of corporate consumers in three unique areas: leadership development, non-degree credentials and human capital management in the healthcare and IT verticals They needed help in the execution of a broad market opportunity study across the three areas to allow them to narrow their scope of options for in-depth examination, validation, and concept testing. Once the scope was narrowed, we also short-listed and vetted potential acquisition targets.
