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Online learning company needed a market opportunity study to test the feasibility of introducing a new B2B business model
Client description:
A for-profit online university
Challenge:
This for-profit university wanted to test the concept of providing outsourced online course development and support services to the higher education market.
Methodologies:
We conducted over 50 qualitative and 200 quantitative customer interviews, conducted an online focus group.
The result:
The research revealed that the hypothetical market was not as attractive as originally believed. As a result of our research and analysis, the client changed their market segment priorities and reevaluated their business model. Planned investment was saved as the company redirected efforts toward redesigning the conceptual business model based on market insights gathered.
Geographic scope
US
Industries involved
Education,IT & Software
Services applied
Competitive Intelligence,Concept Testing,Market Opportunity Study,Voice of the Customer
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This company was already well established as an online education content provider. They wanted to determine the viability and go-to-market requirements for them to create content and design curriculum and courses for third party institutions of higher education, as an expansion of their business model.
