Glove manufacturer desired to understand oil and natural gas rig worker needs, preferences and behavior related to glove use as well as to understand the decision-tree for the glove selection process. Additionally, the client wanted to examine attributes of the “ideal glove” in the minds of rig workers, identify unmet needs in hand protection for oil rig workers in specific markets, and gain a deeper appreciation of the industry in order to support their product development initiative with a clear understanding of attributes end-users and gatekeepers find most compelling in gloves currently available.

A tradeshow/business exchange was organized and promoted to facilitate trade and investment between a Caribbean economy and North America.

Client needed a market opportunity study and analysis of the solvent-based and bio-friendly parts washing competitive landscape, and the development of an effective Go to market strategy to compete successfully in the US market space. The challenge was to develop a strategy to stimulate adoption of this new environmentally friendly solution in a mature and traditional industry.