The client’s Latin America Operation (LAO) does business in a diverse region, with different cultural and business practices in each sub-region. Moreover, each sub-region has a different industry focus. The client has foreseen an opportunity to grow the business by focusing on MRO (Maintenance, Repair Operations) in specific areas/tasks. Part of their strategy is to have businesses become a valued partner through a new “Exceptional Workplace” platform. To bring such partnership opportunities to life, client needs market intelligence to understand decision makers, decision-making units, choice drivers, daily maintenance worker behaviors & tasks, unmet needs, and pain points across all vertical segments.

Company needed to determine how customers around the world would react if they began to provide consulting solutions under a service business model.

Apparel manufacturer wanted to expand and launch a new line of clothing and accessories and needed to identify, prioritize, and assess the best end-user markets and distribution channels. Manufacturer also wanted to have a better idea of the market size, sales forecast, channel dynamics, purchasing decision process, user needs, market drivers and competitive landscape.