The client’s Latin America Operation (LAO) does business in a diverse region, with different cultural and business practices in each sub-region. Moreover, each sub-region has a different industry focus. The client has foreseen an opportunity to grow the business by focusing on MRO (Maintenance, Repair Operations) in specific areas/tasks. Part of their strategy is to have businesses become a valued partner through a new “Exceptional Workplace” platform. To bring such partnership opportunities to life, client needs market intelligence to understand decision makers, decision-making units, choice drivers, daily maintenance worker behaviors & tasks, unmet needs, and pain points across all vertical segments.

The client witnessed rapid growth in new construction of special purpose nanotechnology in the public sector, but had no visibility of the potential in the private sector.

This client was interested in conducting research to explore the extent to which their internal competencies could be leveraged to meet the operational needs of corporate consumers in three unique areas: leadership development, non-degree credentials and human capital management in the healthcare and IT verticals They needed help in the execution of a broad market opportunity study across the three areas to allow them to narrow their scope of options for in-depth examination, validation, and concept testing. Once the scope was narrowed, we also short-listed and vetted potential acquisition targets.