Home » Case Studies » This global transportation technology company needed a market opportunity study to guide their decision-making about the opportunity to enter the US taxi fleet market
This global transportation technology company needed a market opportunity study to guide their decision-making about the opportunity to enter the US taxi fleet market
Client description:
International transportation technology company
Challenge:
Global transportation technology company desired information on the US taxi fleet market opportunity to guide decision-making about possible market penetration.
Methodologies:
Extensive secondary research combined with an online survey of more than 50 respondents, spread across 20 major US metropolitan areas.
The result:
Comprehensive report of the market, detailing unmet needs, supplier awareness, impressions of the competition, current technology trends as well as future technology demands. The client was able to make informed decisions about their next steps, armed with current market-based feedback.
Company recognized an opportunity to create a distribution company that would supply not only its own products, but complementary products as well as products from its competitors.
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