A university sought customer and competitor information in order to improve student retention and meet enrollment objectives

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A university sought customer and competitor information in order to improve student retention and meet enrollment objectives

Client description:

Online and classroom non-traditional university

Challenge:

The client was seeking customer and competitor information in order to improve student retention and to meet enrollment growth objectives.

Methodologies:

Qualitative focus groups with students, online surveys with students, lost students, and non-students, and competitive intelligence on competing schools.

The result:

A comprehensive report and analysis of the student customer experience across all aspects of enrollment, financial aid, classroom experience, and online experience. The client was able to implement improvements in recruiting, enrollment, financial aid, advertising, and the student experience leading to a dramatic improvement of enrollment and retention numbers.

Geographic scope

Industries involved

Education

Services applied

Competitive Intelligence, Market Opportunity Study

Methodologies

Qualitative Research, Quantitative Research

Practice area

Market Research and Analysis

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