Debt collection company operating in Latin America was interested in entering the US market. To do so they needed business intelligence to define the market, players, products, and services available, customer needs and opportunities.

In efforts to grow the existing business globally, client wanted to develop a clear and strategic understanding of the needs and behaviors of members, customers, and quality professionals who are not currently associated. Part of the objectives were to understand new product opportunities and targets by country/region, understand optimal resource allocation, develop metrics to track progress against association objectives, and develop marketing/communication tactics.

Global transportation technology company desired information on the US taxi fleet market opportunity to guide decision-making about possible market penetration.