Case Studies

Market Research and Analysis

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Financial / Insurance Services
Leading consumer credit agency needed a b2b market entry strategy for Asia

Client description:

Global credit reporting agency

Challenge: 

Credit reporting agency wanted to enter the Asian market but did not know industry scope & scale or players in that arena. Client needed a market entry strategy capable of catapulting the company to market leader.

Methodologies: 

  • thorough review of client’s core competencies and objectives for Asia
  • primary and secondary research on credit reporting market in Asia
  • development of a market attractiveness model based on ease of entry and market
  • potential interviews with governing agency and banking industry leaders in Hong Kong, Korea, and Taiwan

The result: 

Geo Strategy Partners developed a Go to market strategy for each country, including identifying and qualifying acquisition targets, and developing structure and path to acquisition. Clear strategic recommendations for three priority markets. Market one: acquire a strong in-country competitor, market two: work with governmental agencies to restructure and privatize banking industry, creating market sphere for client, market three: roll-up acquisition of fragmented small data management players to rationalize the market.

Geographic scope

Hong Kong, Korea, Taiwan

Industries involved 

Financial / Insurance Services

Services applied 

Acquisitions, Competitive Intelligence, Market Opportunity Study, Mergers, Strategic Positioning

Methodologies 

Competitive Audit, Competitive Market Analysis, Data Analytics, Qualitative Research, Quantitative Research

Practice area

Market Research and Analysis

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