Case Studies

Market Research and Analysis

 / 

Economic Development
This economy was headed for a major transition as it integrated into mainland China. The challenge was the strategic messaging to investors about the strength of future business opportunities

Client description:

A global trade and investment promotion agency

Challenge: 

This economy was headed for a major transition in the coming year as it became integrated into mainland China. The challenge was to get the message out to investors that it was not only business as usual but business better than usual.

Methodologies: 

Geo Strategy Partners organized a large conference and investment presentation with global captains of industry from Asia and the US and with over 200 individual executive appointments, major media coverage, and a key note address by the Chief Secretary.

The result: 

An overwhelmingly positive turn-out, media coverage, and business development opportunities. Extremely positive public relationships and ongoing business relationships.

Geographic scope

China, Hong Kong, US

Industries involved 

Economic Development, Energy / Renewable / Alternative, Logistics, Marketing & Media, Transportation

Services applied 

Industry Analysis, Strategic Messaging

Methodologies 

Analysis, Facilitation, Qualitative Research

Practice area

Market Research and Analysis

Case studies

Related experience

Cultural and operational conflicts were interfering with successful project management and employee motivation.
A tradeshow/business exchange was organized and promoted to facilitate trade and investment between a Caribbean economy and North America.