Instrumentation manufacturer wanted to explore setting up a distribution business model in the bulk solid material handing space

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Market Research and Analysis

Cement & Concrete Product

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Instrumentation manufacturer wanted to explore setting up a distribution business model in the bulk solid material handing space

Client description:

Instrumentation manufacturer

Challenge:

Company recognized an opportunity to create a distribution company that would supply not only its own products, but complementary products as well as products from its competitors.

Methodologies:

We completed approximately 36 in-depth (IDIs) qualitative interviews and 100 quantitative surveys along with extensive secondary research and competitive intelligence to validate the business concept.

The result:

Our research and analysis revealed few unmet needs and the requirements to be successful would require considerable investment on the part of our client. Based on our recommendations, the client decided not to pursue this opportunity.

Geographic scope

Industries involved

Cement & Concrete Product, Chemicals, Food and Beverage, Glass, Metals / Fabrication / Welding, Pulp & Paper, Tobacco

Services applied

Competitive Intelligence, Market Opportunity Study

Methodologies

Qualitative Research, Quantitative Research

Practice area

Market Research and Analysis

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