This client needed visibility into the municipal transit and para-transit, university shuttle, airport shuttle, corporate shuttle, and repair and maintenance services across multiple sectors. The challenge was to determine the size of the addressable and convertible markets and what leverage points would drive privatization or outsourcing of services.
A detailed report that provided sophisticated data analysis through tools such as Brand Battleground, What Customers Want, Stated vs. Derived. The report provided the client with detailed information on a sector-by-sector basis and a complex market sizing model built with primary insights and secondary data from the “top down” and the “bottom up.”
