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Private equity firm needed market due diligence to support its acquisition of a marketing automation software firm serving the restaurant vertical
Client description:
Private equity firm
Challenge:
Private equity firm needed customer and market due diligence before making and investment in this marketing automation software company.
Methodologies:
We completed over 100 quantitative surveys by phone and online with respondents such as CMO, Head of Marketing, Director of Marketing, VP Marketing, and General Manager.
The result:
Our research and analysis revealed that the target acquisition’s market position was not as strong as they had represented. The client chose to forgo the acquisition.
Geographic scope
US
Industries involved
Financial / Insurance Services,Food and Beverage,IT & Software
