Global carpet fiber manufacturer needed to better understand where their typical clients usually went for information on carpet and carpet fiber that would influence their purchase decisions Geo Strategy Partners

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Home » Case Studies » Global carpet fiber manufacturer needed to better understand where their typical clients usually went for information on carpet and carpet fiber that would influence their purchase decisions

Global carpet fiber manufacturer needed to better understand where their typical clients usually went for information on carpet and carpet fiber that would influence their purchase decisions

Client description:

Global carpet fiber manufacturer

Challenge:

Global carpet fiber manufacturer needed to better understand how clients and potential clients informed themselves prior to purchase decisions, in order to better enable their marketing and communications efforts.

Methodologies:

Extensive secondary research followed by qualitative research that included 14 IDIs and attendance at 2 industry conferences. We used the qualitative research to inform a quantitative survey of 298 respondents to provide more granular research findings.

The result:

We provided a detailed report with strategic recommendations to aid the client in the development of a marketing campaign that would be much more effective due to the knowledge of where buyers and decision-makers went for information.

Geographic scope

Industries involved

Architecture & Engineering, Healthcare, Real State, Retail

Services applied

Industry Analysis

Methodologies

Qualitative Research, Quantitative Research

Practice area

Market Research and Analysis

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