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Global carpet fiber wanted to test two variations of a new carpet fiber concept for appeal and believability
Client description:
Global carpet fiber manufacturer
Challenge:
Global carpet fiber manufacturer was developing a new concept for carpet fiber and needed feedback from the market on the appeal and believability of the concept before moving forward any further in their development process.
Methodologies:
We conducted 18 in-person IDIs with influencers & decision makers from the target industries. During each IDI, the respondent was able to evaluate, discuss and rate each concept in terms of the appeal and believability and appeal of various attributes.
The result:
We provided a detailed report with strategic recommendations to aid the client in the refinement of their concept and how to best position themselves when it came time to go-to-market with this new concept offering.
In efforts to grow the existing business globally, client wanted to develop a clear and strategic understanding of the needs and behaviors of members, customers, and quality professionals who are not currently associated. Part of the objectives were to understand new product opportunities and targets by country/region, understand optimal resource allocation, develop metrics to track progress against association objectives, and develop marketing/communication tactics.
Apparel manufacturer wanted to expand and launch a new line of clothing and accessories and needed to identify, prioritize, and assess the best end-user markets and distribution channels. Manufacturer also wanted to have a better idea of the market size, sales forecast, channel dynamics, purchasing decision process, user needs, market drivers and competitive landscape.
