Home » Case Studies » A computer equipment and technology firm was looking to evolve its business model by adding solutions-based consulting and needed to test customers’ reactions
A computer equipment and technology firm was looking to evolve its business model by adding solutions-based consulting and needed to test customers’ reactions
Client description:
Global computer equipment and technology company
Challenge:
Company needed to determine how customers around the world would react if they began to provide consulting solutions under a service business model.
Methodologies:
We conducted qualitative interviews in 14 countries around the world.
The result:
The client was given permission by the customers to enter into the consulting business and was able to leverage key insights from the study to successfully communicate that move to its customers.
This global pharmaceutical company needed to benchmark and baseline brand perception and awareness to support strategic messaging and marketing communications.
