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A global power transmission manufacturer recently acquired a manufacturing company in Brazil and wanted to expand their footprint into mining industry
Client description:
A leading manufacturer of power transmission
Challenge:
Our client recently acquired a smaller manufacturing company in Brazil and needed to better understand the opportunity of selling products into Brazilian mining industry.
Methodologies:
We interviewed qualitatively OEMs and end users, distributors, and competitors, and thought leaders within mining industry. Our senior consultants went to two major mines and two major OEMs to meet face-to-face at mining sites with engineers that specify power transmission products.
The result:
We provided strategic recommendations taking into account the size of the market per product type, the competitive landscape including strengths/weaknesses of the competition, channels, supplier satisfaction, consumption, purchase trends, and unmet needs in the potential customer base.
Geographic scope
Brazil
Industries involved
Energy / Renewable / Alternative,Mining
Services applied
Competitive Intelligence,Industry Analysis,Market Opportunity Study
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