After identifying a need in grease/oil removal products the client wants to gauge the market to understand if the new product development makes sense. Addressing this need represents a huge opportunity and the client needs to test the concept, performance, and appeal before launching the new product into the market.
Qualitative co-creation sessions unveiled there are barriers to entry as respondents acknowledged that shop towels and wipes are a low mind share product. Yet, both product buyers and users liked the concept, and saw the value after testing prototypes and looking at video demonstration.
Candidate responses confirmed there was a motivation to switch from current solutions as well as a willingness to pay a premium if prototype delivers on promises. Qualitative sessions provided variables to develop and test a quantitative survey to validate the impact on the market as a whole.
Client was advised to make a business case to increase product mindshare in decision-making staff. The business case needed to quantify and justify the increase in worker safety, improved environment, the lowering of costs and the increase in productivity.
