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A hardware manufacturer wanted to test several new lock designs with consumers
Client description:
Hardware manufacturer
Challenge:
This client was interested in conducting research to understand which types of new lock designs appeal most to which types of customers, how these compared to current offerings.
Methodologies:
Over 1,000 interviews were gathered online.
The result:
The client was provided a report with detailed information including:
• Target consumer reactions to the new designs
• Likes and dislikes of each new design
• Overall, most preferred new design
• Comparison to competitive offerings
• Brand awareness and image, including Best-in-Class
• Demographics and “Home-graphics” of those most interested in each design
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