Delivery of a detailed report with a comprehensive analysis of market size, competitive landscape, unmet customer needs, opportunities, and barriers per industry. The collected data revealed mixed reactions to the product, with some seeing the product as not very compelling in terms of perceived need and time savings. Market sizes ranged from poor to good on three target markets. Numerous competitive offerings and a noisy and confusing sales environment made competition intense. Quantitative results identified most respondents use water, foams and dry chemicals as fire suppression solutions, these results also revealed scenarios where encapsulating agents are used and their performance under a variety of circumstances. Recommendations were made to focus on power/energy markets, to go after flammable liquid storage applications given superior cooling properties, pursue endorsement of major insurance companies for special applications, and target specific high value niches. Other strategic recommendations included developing a differentiated engineering solution and business model that is difficult to replicate. Client was advised to deemphasize on degassing market and specific international locations and to explore joint ventures and partnerships in order to combine solutions. The Client was also advised to invest in the development and management of distributor base and pursue tests on applications endorsed by insurance companies. A go to market strategy was designed, focusing on a targeted digital campaign.