Case Studies

Market Research and Analysis

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Personal Protective Equipment
Global premium work wear brand wants to expand clothing and accessory lines

Client description:

Work wear & apparel manufacturer

Challenge: 

Apparel manufacturer wanted to expand and launch a new line of clothing and accessories and needed to identify, prioritize, and assess the best end-user markets and distribution channels. Manufacturer also wanted to have a better idea of the market size, sales forecast, channel dynamics, purchasing decision process, user needs, market drivers and competitive landscape.

Methodologies: 

Market sizing model and an extensive secondary research supplemented with 266 qualitative In Depth Interviews (IDIs) surveys with distributors, competitors and decision makers from different industries.

The result: 

Client received a comprehensive report with comprehensive market opportunity study including: breakdown of industries, company profiles, market size and addressable, viable and winnable market. Analytics included market attractiveness models per industry, unmet needs graphics and stated vs. derived (SvD) value charts comparing product attributes. Report also included intelligence on brand awareness, preferred brands of work apparel, apparel types purchased, channels used to purchase work uniforms, main reasons of buying through preferred company/channel, ordering strategy per channel, path to purchase, product performance, likelihood of repeat purchase, and the most important decision making attributes per industry & channel.

Geographic scope

Canada, US

Industries involved 

Personal Protective Equipment

Services applied 

Brand Perception and Awareness, Competitive Intelligence, Market Opportunity Study, Market Segmentation, Voice of the Customer

Methodologies 

Data Analytics, Qualitative Research

Practice area

Market Research and Analysis

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