A US-based Agricultural Cooperative Needed a Market Assessment of Food, Beverage, and Aquaculture industries in Central America

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A US-based Agricultural Cooperative Needed a Market Assessment of Food, Beverage, and Aquaculture industries in Central America

Client description:

US Foreign Agriculture Market Cooperators

Challenge:

US Agricultural Marketing Cooperative need to assess the impact of US-China trade disputes in the CAFTA-DR/Central America region, develop and opportunity analysis to increase soy exports to the region, and develop a target list of influential investors and entrepreneurs with whom to partner.

Methodologies:

Geo Strategy Latin America conducted extensive secondary research and desk analysis across the region (Nicaragua, El Salvador, Honduras, Guatemala, Costa Rica, Dominican Republic) looking at market opportunities and conducting competitive analysis. We also created a market attractiveness model and conducted qualitative interviews with food and aquaculture manufacturers and distributors and thought leaders and designed and fielded a consumer preference study across the region.

The result:

We determined and reported the short-term and long-term effect of the US-China trade dispute on the region. We identified opportunities and created a market attractiveness model and a “sweet spot” quotient to rank countries and markets (food, beverage agriculture) by the ability of the association to influence demand of soy products. Finally, we created an indexable database of key players, investors, and business leaders across the region.

Geographic scope

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua

Industries involved

Agriculture, Food and Beverage

Services applied

Competitive Intelligence, Market Segmentation, Voice of the Customer

Methodologies

Data Analytics, Qualitative Research

Practice area

Market Research and Analysis

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