Client’s commercial & Industrial business unit is looking to include non-certification testing services in its offering. Given that a number of competitors provided non-certification testing services, client wanted to assess the opportunity in terms of types of services, market size, price points, competitive landscape, and market willingness to buy non-certification services from them. Ultimately, should the opportunity be validated, they would need recommendations on how to go to market and how to strategically position themselves.

Client wanted to introduce a new water purification concept to understand consumer appeal, purchase intent, price willing to pay, install and conditions under which they would definitely purchase. Research objectives included identification of motivations, habits, preferences and consumer knowledge on water quality.

The client wanted to understand the market opportunity and key strategic issues for capturing more of the B2B large ticket payment transaction business in Canada. They recognized that economics or fee costs would be a stated barrier, so they desired to drill deeper into this issue to test price structures and incentive offerings, the impact on costs of goods sold, the importance of immediate receipt of funds, fees vs. discounts and factoring, the impact of electronic payment systems and procurement practices, the requirement for detailed data reporting, etc.