An aftermarket rotating equipment service company needed their first comprehensive assessment of customer brand awareness and perception, satisfaction and performance feedback, and competitive insights.
Geo Strategy recruited from the client’s customer list as well as an independently generated non-customer list and conducted executive interviews with maintenance managers, maintenance engineers, reliability engineers, and other key decision-makers, we the conducted a quantitative survey across similar decision makers as well as competitive intelligence.
The client benefited from their first objective view of the marketplace from the perspective of their customers and competitors, outside of the lens of their sales team. Many unmet needs and opportunities to differentiate their offerings were uncovered.
