A thorough report depicting the types of non-certified testing categories, ancillary services, and outsourcing practices across all industries. Report included comparative graphs on tests done in house, tests outsourced by industry, by country, reasons for doing non-certified tests, testing behavior per country. Also included were the estimated spend on testing (certified and non certified) per industry, country, major suppliers of testing services. An assessment of the path to purchase included sources of information, departments that influence decision making, reasons for keeping certifications in-house or outsourced. An analysis of the competitive landscape described supplier selection drivers, market share, unmet needs, supplier brand awareness, performances, satisfaction and compared supplier attributes. After presenting concept to respondents, findings revealed that there is an attractive market for non-certified testing, especially in the field of environmental, chemical, and non-destructive testing in the Chinese, US and UK markets. There was a strong reaction to concept, especially among outsourcers. Research determined that there was a sizeable global opportunity, competition is fragmented, and that client should be able to leverage its global assets and capabilities better than most competitors. Recommendations were made to target the best prospects with the most in-demand testing requirements, create a culture and identity that is more entrepreneurial, nimble, and customer-centric, leverage ancillary services help build customer intimacy, focus on customer intimacy, service, and rapid turnaround, and create differentiated value proposition to induce switching behavior.