This client was interested in conducting research to explore the extent to which their internal competencies could be leveraged to meet the operational needs of corporate consumers in three unique areas: leadership development, non-degree credentials and human capital management in the healthcare and IT verticals They needed help in the execution of a broad market opportunity study across the three areas to allow them to narrow their scope of options for in-depth examination, validation, and concept testing. Once the scope was narrowed, we also short-listed and vetted potential acquisition targets.

This global automobile manufacturer was designing the next generation of small and mid-size sedans and mini-SUVs and needed to benchmark to latest consumer trends.

PPE manufacturer identified a new business opportunity for cooling hand protection in several industries. The client was interested in presenting a precept and conducting research to understand protection needs, path to purchase, PPE usage and satisfaction with current PPE.