Global publishing and media company wants to evaluate using a subscription-based model for college-level educational audio and video courses, delivered via mobile apps. They needed to understand customer appeal and the preferred subscription model and required a partner with strategic capabilities to test subscription models, analyze the data and decide if the concept was feasible.

Glove manufacturer desired to understand oil and natural gas rig worker needs, preferences and behavior related to glove use as well as to understand the decision-tree for the glove selection process. Additionally, the client wanted to examine attributes of the “ideal glove” in the minds of rig workers, identify unmet needs in hand protection for oil rig workers in specific markets, and gain a deeper appreciation of the industry in order to support their product development initiative with a clear understanding of attributes end-users and gatekeepers find most compelling in gloves currently available.

Hardware manufacturer developed four new product designs for residential market and is interested in understanding target consumer reactions to decide which new product design to launch.