The company was seeking to gain better understanding for the multimodal logistics and management transportation services market in Mexico, with particular emphasis on logistic users’ pain points with the primary goal to support decision making on the most attractive and best-fit niche opportunities to grow its business in Mexico.
Desk research on economic, international trade, market trends and industry indicators of the Mexico’s freight and logistic sector; qualitative research using in-depth interviews with 30 of largest logistics users, targets were middle-management directly involved in supply chain and logistics decision-making; also conducted in-depth interviews with 7 executive position of competitors in the road freight, ocean freight and 3PL segments; Voice of the Customer qualitative research to uncover their pain points and unmet needs; Competitive intelligence to identify market dynamics and leading logistical service providers, competitive environment analysis summarized in Porter’s Five Forces framework; secondary and primary data analytics to identify viable growth opportunities with emphasis on ocean cargo and management transportation.
A comprehensive report of findings which included an assessment on freight and logistics market in Mexico and the competitive landscape; charts and graphs for industry performance and outlook, scatter plots for “stated vs derived” to identify value drivers; assessment of potential opportunities in the market based on the customer feedback, the client capabilities and potential differentiation and barriers to entry. The insights were used to validate assumptions and craft a go-to-market strategy including recommendations for next steps.
