After identifying a need in grease/oil removal products the client wants to gauge the market to understand if the new product development makes sense. Addressing this need represents a huge opportunity and the client needs to test the concept, performance, and appeal before launching the new product into the market.

Glove manufacturer needed to gain a baseline understanding of the marketplace in order to determine unmet needs and identify opportunities for and barriers to market entry.

Client wanted a detailed path to purchase study of flooring products utilized and preferred across facilities designed for senior living. They wanted to understand the critical attributes as well as the people or entities that influence/make the decision. Given the company structure, the structure of the senior living market, and the presence of new competitor brands, client also needed to understand the extent to which the market is accessible.