Home » Case Studies » Educational Non-Profit Organization from the U.S. needed to understand Medical Schools’ needs, wants and capabilities in terms of technology and student score analysis
Educational Non-Profit Organization from the U.S. needed to understand Medical Schools’ needs, wants and capabilities in terms of technology and student score analysis
Client description:
Educational Non-Profit for Medical Schools in the U.S.
Challenge:
A medical education organization needed to understand the technologies, systems, integration protocols and processes being utilized to manage and analyze test score data to uncover unmet needs and pain points across medical education faculties.
Methodologies:
In depth interviews with student score data analysis technology end users and medical school stakeholders to hear their needs and pain points regarding the current grading and reporting processes. Additionally, a competitive landscape was conducted through an extensive secondary research and mystery shopping calls to gain more insight on available solutions in the market.
The result:
A comprehensive report summarizing key findings on needs, pain points and preferences by each persona identified on our Market Segmentation analysis. Additionally, a detailed mapping of available solutions on the market derived from our competitive intelligence analysis.
Geographic scope
US
Industries involved
Education,IT & Software
Services applied
Competitive Intelligence,Market Opportunity Study,Market Segmentation,Voice of the Customer
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