Qualitative interviews with customers of each firm, non-customers, overlapping customers, and prospective customers along with suppliers and stakeholders. Online quantitative research with the same customer group. Full analysis included sophisticated analytics to measure brand performances against competitors and to compare customers “stated” preferences versus their behavior “derived” preferences.
A comprehensive report of findings including banners, cross-tabs, and charts and graphs, sophisticated analytics depicted in diagrams and tables, a brand equity and brand positioning analysis. The recommendation was to keep the brands separate and distinct based on a clear need for a different path to market and value positioning in each market. Based on Geo Strategy Partners’ analysis and recommendations, the client was able to strengthen both brands and their overall business model. Our market due diligence analysis also demonstrated to the client that the acquisition had less value in the market than they had believed prior to acquisition prompting the client to institute a policy of performing future market due diligence in advance of any acquisitions.
