Case Studies

Market Research and Analysis

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Financial / Insurance Services
Credit reporting agency wanted to enter the Asian market but needed help in developing a market entry strategy capable of catapulting the company to market leader

Client description:

A global credit reporting agency

Challenge: 

Credit reporting agency wanted to enter the Asian market but did not know industry scope and scale or players in that arena. Client needed a market entry strategy capable of catapulting the company to market leader.

Methodologies: 

Primary and secondary research on credit reporting market in Asia. Market model and qualitative IDIs with governing agency and banking industry leaders in Hong Kong, Korea, and Taiwan.

The result: 

Geo Strategy Partners developed a market attractiveness model based on ease of entry and market potential, which led to a Go to market strategy for each country, including identifying and qualifying acquisition targets, and developing structure and path to acquisition. Clear strategic recommendations for three priority markets: market one: acquire a strong in-country competitor, market two: work with governmental agencies to restructure and privatize banking industry, creating market sphere for client, and market three: roll-up acquisition of fragmented small data management players to rationalize the market.

Geographic scope

Hong Kong, Korea, Taiwan

Industries involved 

Financial / Insurance Services

Services applied 

Acquisitions, Competitive Intelligence, Go to Market Strategy, Industry Analysis, Market Opportunity Study

Methodologies 

Advisory, Competitive Market Analysis, Data Analytics, Qualitative Research

Practice area

Market Research and Analysis

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