Home » Case Studies » Global food ingredient company had launched one successful antimicrobial product for the food & beverage industry and needed a market opportunity study to determine the next best antimicrobial product to develop and bring to market
Global food ingredient company had launched one successful antimicrobial product for the food & beverage industry and needed a market opportunity study to determine the next best antimicrobial product to develop and bring to market
Client description:
A global food ingredient company
Challenge:
The client was interested in developing an antimicrobial product to assist food producers battle pathogens. They were unsure what pathogen provided the greatest opportunity for them and who the major players were in the market.
Methodologies:
Extensive secondary research as well as more than 30 qualitative IDIs across multiple industry verticals with food safety experts.
The result:
Through our primary and secondary research efforts, Geo Strategy Partners identified a clear opportunity for the client to pursue. Additionally, we helped them prioritize industry verticals to pursue in order to maximize their market entry efforts.
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