Industrial expertise

We understand the manufacturing environment; know how to access technical, engineering, and operational decision-makers.

Industrial 

Our experience indicates that traditional market research firms are often ineffective in industrial market research.

At Geo Strategy Partners, we love the smell of machine oil in the morning, and our clients appreciate our ability to tackle difficult industrial market research and strategy challenges.

We understand the manufacturing environment; know how to access technical, engineering, and operational decision-makers; and speak their language.

 

From interviewing workers on an oil rig to investigating the wet end of a paper mill, to examining applications for steam handling equipment in a food processing facility, to determining the path to market for control valves in water and waste water; we go the extra mile to help you determine where you are…where you need to be… and how you get there.

 

Our ability to apply best practices in qualitative and quantitative market research to industrial markets is why we have earned the reputation as the leading industrial market research and strategy firm.

Case studies

Related experience

After identifying a need in grease/oil removal products the client wants to gauge the market to understand if the new product development makes sense. Addressing this need represents a huge opportunity and the client needs to test the concept, performance, and appeal before launching the new product into the market.
The client was interested in launching a website with the right features, functionality, and information to attract physicians as users and subscribers. The client also wanted to know how the new offering compared to what was currently available, as well as what would be ideal according to physicians.
This company was already well established as an online education content provider. They wanted to determine the viability and go-to-market requirements for them to create content and design curriculum and courses for third party institutions of higher education, as an expansion of their business model.