Market segmentation comes in many forms, from simple crosstabs of respondents to sophisticated methods designed to isolate clusters of customers by:

• Attitudes
• Buying behavior
• Demographics
• Firmographics
• Geography
• Needs
• Product/Solution preferences
• Psychographics

Geo Strategy Partners employs a variety of segmentation tools to allow our clients to focus sales and marketing campaigns toward clients that are likely to be early adopters of new solutions or in the “sweet spot” of good fit for a proposed value proposition, or to tailor campaigns to different strata of end users according to buying behavior or profile.

The chosen method of segmentation should be flexible and adapted to the situation based on two key elements:

1. how the customers actually cluster in the marketplace; and
2. how those clusters can best be categorized and targeted.