Brand Perception & Awareness | Geo Strategy Partners

Market Research and Analysis

Brand Perception & Awareness

Home » Services » Brand Perception & Awareness

The first step to addressing your brand strategy is to determine how your brand is currently perceived by your customers.

Are you as good as you think? Do your customers appreciate you for your true strengths? Is your messaging getting through? Allow Geo Strategy Partners to enable you to baseline and benchmark your brand performance in order to support brand positioning, strategy development, and messaging and marketing campaigns- as well as measure their effectiveness.

Case studies

Related experience

A global manufacturer of bearings needed to divest its slewing bearing business unit serving the wind energy business

The client had invested in a state of the art manufacturing facility to produce slewing bearings for the wind energy market but its core expertise was in automotive bearings. The business model was sufficiently different, and the market was slowing so the company needed to divest the business unit to mitigate losses.

Non-profit international healthcare professional society wanted a better understanding of the organization’s true market share

Client wanted a better understanding of the organization’s true market share. They needed to assess healthcare management segments to identify prime targets for membership and identify effective strategies to reach them. They also wanted to examine the healthcare landscape to gain insight on actions needed to advance in the marketplace.

A tier one automotive supplier wanted to examine competitor advertising, messaging, modes, spending, strengths, and weaknesses as well as potential opportunities with respect to ingredient marketing

Automotive supplier focused on OEMs wanted to engage in a new ingredient branding campaign to target consumers. To do so, client needed business intelligence on competitor marketing, value proposition, media coverage, and promotional & targeting strategies to develop a benchmark that could justify marketing tactics and spending.

The first step to addressing your brand strategy is to determine how your brand is currently perceived by your customers.

Case studies

Related experience

US

Find us