Client is a major global equipment manufacturer who needed to test a new product concept in targeted geography and industries in order to understand the perceived benefits and costs among the targeted audience, develop creative strategic messaging themes and gather information on the decision-making process.

This company was developing an integrated water reuse solution focused on wastewater reuse as a central strategy for integrated water management. The hypothesis was that instrumentation could be bundled with filtration and chemical treatment solutions. They needed Market Research and Analysis to assist them in testing this concept and assessing the market opportunity.

This construction company was a major player in the areas of highway, transportation, and civil construction in the state of Texas. They wanted to explore the size of the opportunity for the water, wastewater, and storm water construction market, and to explore the competitive landscape in order to inform their decision about entering this market space. Further, they needed profiles on the competitors in this market and recommendations on potential companies to consider as an acquisition in order to facilitate their entry into the market.