PPE manufacturer wanted to understand the nature of the rapidly growing electric vehicle (EV) market in order to quantify the opportunity for their products in the world’s largest markets of Europe, United States and China. This investigation was realized by a task-level analysis of manufacturing processes at EV OEMs and LFP battery manufacturers. This study was used to inform the creation of a business strategy that would allow the client to offset their declining sales in the traditional automotive sector.
Client was interested in understanding the overall competitive landscape and wanted to collect perceptions on key competitors, value, and credibility of current service offerings, needs and preferences of customers and prospects, as well as client challenges, pain points and unmet needs.
