B2B

Education

The education industry spans private and private sector brick & mortar entities as well as the fast-growing online e-learning segment that includes non-profit/for-profit courses that result in a certificate/degree and massive open online courses or MOOCs, and corporate training.

The global education market is worth $6.5 trillion and it is expected to reach $10 trillion by 2030.

In higher education, a demand for better return on investment is changing the way students and potential students in both developed and developing countries view available educational options- by institution, by country, by mode.

Tutoring and testing services providers benefit from the divergent trends of educational system inadequacies and the need to secure a place in the best schools by delivering superior test scores. Alone, the education technology industry is valued at $254 billion, and it is expected to reach $605 billion by 2027.

Greater use and acceptance of eLearning in corporate training is a clear trend. English language skills, IT skills, and sales and safety training drive the business learning market globally.

Geo Strategy Partners serves education clients with customized research and analysis, branding and strategic consulting support. Our focus is on higher education and corporate training; we do not typically work in K-12 education.

We work in

Degree programs
Corporate training
Non-degree certification programs
Educational testing

We work with

Public, private, and for-profit universities
Training and certification providers
Associations
Book publishers

Recent projects

Recent Education Projects

B2B concept testing for a global provider of language training services – Korea
Brand strategy work on behalf of a for-profit provider of bachelor’s degrees, associate degrees and non-degree programs in career-oriented disciplines – US
B2B concept testing on behalf a for-profit leader in online education, and parent company of a regionally accredited online university offering BA’s, MA’s and PhD’s across a wide variety of disciplines- US
Concept testing and market sizing related to non-degree healthcare and IT programs for a for-profit leader in online education, and parent company of a regionally accredited online university offering BA’s, MA’s and PhD’s across a wide variety of disciplines – US
Career framework study (professional education) with project managers levels I-II-III and program managers – US, Canada
Market growth study examining student, lost student, and non-student decision-drivers as well as an examination of the competitive environment – US
Market opportunity study for dog detection training and dog detection teams in private sector (industrial, rail, airport, oil & gas, event security, etc.) applications – US
Strategy plan including international outreach initiatives for a university – Netherlands Antilles
Curriculum development for an international business academy within a large public university – US
Examination of the training and certification space focused on quality training content, delivery methods, customer preferences, and competitors – US
Strategic development consulting for an online learning technology company – US
Development of educational alliances between the University of the Netherlands Antilles and US and European universities
Establishment of a medical college on the island of Curacao

Clients

American Society for Quality
AMK9
Apollo Group (University of Phoenix)

Capella Education
Career Education Corporation (CEC)
Curacao

DeVry South Florida
Georgia State University
Project Management Institute (PMI)

Rosetta Stone
University of Southern Mississippi
University of the Netherlands Antilles