Online quantitative survey of 400 decision-makers at consumer electronics companies in North America, Asia, and Europe, 30 qualitative IDIs with casing manufacturers, and data analytics of stated vs. derived customer preferences and brand battlegrounds between aluminum and composite materials.
A comprehensive report of findings, cross-tabs, banners, charts and graphs for quantitative results, scatter plots of “stated vs. derived” and “battleground” analytics, “correspondence mapping,” “inner strength charts,” qualitative summary and qualitative transcripts. The insights illuminated the path for a go-to-market product strategy including recommendations for stimulating early adoption.
