About Geo Strategy Partners
Our services are designed to enable you to identify and size opportunities, analyze the competitive landscape, develop winning go-to-market strategies, and accelerate growth through mergers & acquisitions.
Our projects are custom designed to our clients’ business objectives, and all our work is performed in-house by senior consultants.
We help our clients develop winning go-to-market strategies for sustainable profitable growth. We accomplish this by gathering market intelligence, converting intelligence into actionable insights, analyzing the competitive landscape, and working with clients to turn insights into strategy and tactics.
We are the firm to call if you're looking to
We're different
Unlike many firms, our practice does not draw sharp distinctions between research and strategy. In fact, it is our ability to combine our dual competencies in market research and strategy development that distinguishes our practices from traditional research and strategy firms alike.
All of our projects combine elements of both, and we leverage market insights to enable our clients to develop winning strategies.
That’s why we are known as the go-to-firm for go-to-market strategy.
We are unique among global strategy consultancies in that we only focus on competitive strategies where products and solutions compete for customers.
We are unique in the world of market research firms because we specialize in industrial and B2B markets.
We excel at accessing difficult to reach decision-makers and analyzing complex industry structures and technical product applications.
We have sophisticated tools to elicit customer insights that drive purchase decisions and create brand preference.
We design analytical models to size and segment the competitive landscape.
We employ experienced B2B research consultants to capture competitive insights. Our field research capabilities are global and encompass developed, emerging and undeveloped markets.
We don’t just focus on our research methodology and the corresponding deliverables, we focus on our clients’ business objectives and our research deliverables always include strategic alternatives and recommendations.
If you need an IT strategy, operational improvement, or a human resources plan, we are not the firm you are seeking. Because we leverage our competency in market research and analysis to support strategic decision-making, our clients turn to us as the go-to-firm for go-to-market strategies.
We also stand out from boutique strategy firms in that we focus on strategic positioning rather than planning.
If you are looking for a mission statement followed by goals, and objectives that no one will ever refer to after the flip charts come down, we are not the firm you are seeking. If you want to exploit market opportunities, develop a differentiated value position, determine the best path to market, and align your business model with your strategy, we should have a conversation.
We take a market-driven approach, leveraging our full range of market analysis capabilities to identify and vet acquisition targets or suitors. We apply sound strategic analysis to determine fit so the acquisition actually achieves the intended business goals.
Our experience in B2B markets is instrumental to our ability to help buy-side clients find opportunities that are not on the market and thus avoid a competitive situation.
Conversely, for sell-side clients, our process creates an invisible market where buyers compete blindly for the opportunity to bid, thereby maximizing the ultimate value to the shareholders.
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We provide our clients with
Through our extensive focus on industrial and business-to-business markets, we have developed the skills that allow us to reach both the C-suite and the one-in-ten thousand technical specialist on the manufacturing floor.
We go beyond gathering market intelligence: we deliver actionable insights and game-changing business approaches to reshape market opportunities.
We understand that market intelligence can only measure what is- not what could be. For that reason, we combine market insights, timeless principles of strategy, and our consultants’ experience & creativity to develop superior strategic positioning recommendations for clients- positioning that is dynamic and able to sustain a competitive advantage in fast-moving, hypercompetitive markets.
No matter our level of experience in a market or familiarity with a client, we approach each project from a fresh perspective and allow the data to drive our analyses. As a result, we depoliticize decision-making, and provide accurate and objective advisory services to our clients.
One of our core competencies is facilitating executive decision-making. As an independent third party we become the advocate for the customer and the market to keep decision making free of the bias of experience, or influence of managerial rank. Our independent process brings discipline to strategy development and removes emotion from the merger & acquisition process.
Our senior consultants have extensive international experience. Offices in Hamburg and Beijing and a network of field research teams in over 50 countries worldwide allow us to approach every project from a global perspective.
We routinely complete multi-country studies for clients that result in the development of targeted market entry strategies for specific markets as well as global strategies for the business unit.
The fact that we work across industry sectors provides us with the perspective to share adjacent opportunities or threats with clients.
How we work
We work with each client on an individual basis and design a custom approach appropriate to meet the objectives of the assignment. We are known for being responsive and flexible: we place the business objectives of our client ahead of our preferred methodology.
Typically, a client manager, project manager, and lead consultant are assigned to each project. While one person may be tasked with multiple roles, there is always a senior consultant chartered with the following tasks:
We stay engaged with your team and will adjust to your changing business needs during the course of a project. We communicate frequently with informal dialogue and at specific milestones with more formal reporting.
We use experienced consultants to draft moderator guides and survey instruments, conduct focus groups and executive interviews, and perform data analytics. The principals that begin the project with you will be heavily involved in execution and will be with you at reporting as the strategy is crystallized.
We take the time to understand our client’s company, culture, product, business model and market focus. We work in a collaborative and consultative role to assess strengths and weaknesses and complete a thorough strategic analysis that synthesizes market findings and strategic principles. We focus on helping you understand your current competitive position, determine the ideal strategic positioning for your organization, and formulate strategies to achieve that positioning.
Our clients
