Glove manufacturer desired to understand oil and natural gas rig worker needs, preferences and behavior related to glove use as well as to understand the decision-tree for the glove selection process. Additionally, the client wanted to examine attributes of the “ideal glove” in the minds of rig workers, identify unmet needs in hand protection for oil rig workers in specific markets, and gain a deeper appreciation of the industry in order to support their product development initiative with a clear understanding of attributes end-users and gatekeepers find most compelling in gloves currently available.

This client needed visibility into the municipal transit and para-transit, university shuttle, airport shuttle, corporate shuttle, and repair and maintenance services across multiple sectors. The challenge was to determine the size of the addressable and convertible markets and what leverage points would drive privatization or outsourcing of services.

Multi-discipline engineering firm had reached plateau of growth and profitability but needed additional structure and resources to grow to the next level.