A thorough report with details on brands used by respondents, reasons for selecting a brand of carpeting, satisfaction with brands used, key factors in carpet selection, industry trends and other relevant factors, importance of carpet features, awareness and impact of legislation standards, chemical red lists, awareness of chemicals in carpeting, and familiarity with fluorine.

Findings revealed that aesthetics, price and durability are the key factors in their decisions. Buyers and end users do not typically look at the composition of carpet, as it is not a key factor for them. Terms like chemical red list or chemical transparency were not on their radar. They assumed the government is regulating manufacturers and that harmful chemicals were not something they needed to worry about. When presented with the concept, buyers/users had no awareness of fluorine or what role it played in carpeting, so they could not assess the benefits/drawbacks of fluorine-free solution.

Most respondents were not inclined to pay a price premium nor trade off performance for a fluorine-free carpet solution. As such, a fluorine-free solution did not appear to be important at the time unless buyers/users hear from a credible source (e.g., independent research, press, government, etc.) that fluorine could be harmful.