Home » Case Studies » A computer equipment and technology firm was looking to evolve its business model by adding solutions-based consulting and needed to test customers’ reactions
A computer equipment and technology firm was looking to evolve its business model by adding solutions-based consulting and needed to test customers’ reactions
Client description:
Global computer equipment and technology company
Challenge:
Company needed to determine how customers around the world would react if they began to provide consulting solutions under a service business model.
Methodologies:
We conducted qualitative interviews in 14 countries around the world.
The result:
The client was given permission by the customers to enter into the consulting business and was able to leverage key insights from the study to successfully communicate that move to its customers.
Client wanted a better understanding of the organization’s true market share. They needed to assess healthcare management segments to identify prime targets for membership and identify effective strategies to reach them. They also wanted to examine the healthcare landscape to gain insight on actions needed to advance in the marketplace.
A leading marine engineering and construction company with presence in Central America and the Caribbean needed to assess the market potential in the U.S for heavy marine construction, to make strategic decision of entering the market in the northern country.
Client is gaining traction in the auto repair and maintenance space. Building on its success, client wants to understand the purchase process/dynamics of the new tire workwear segment, define market opportunities in the new tire only, assess brand awareness, identify, and evaluate key strategic marketing messaging, and identify optimal activation tactics for each new segment.
