Extensive secondary research to identify, profile, and rank qualifying organizations in the region. Research led to 41 qualitative in-depth interviews (IDIs) with CEOs, Presidents, Executive Directors and mid-level management professionals.
Delivery of a detailed report displaying the varying professional development needs of mid-career professionals and CEOs, size of the addressable market, how foundations (targets) differ, interest in leadership program, likes & dislikes of competitor programs and thoughts on the ideal leadership program.
Findings unveiled some misalignment between the program premises and target foundations. Mid-career professional development was more about enrichment rather than advancement. It was also very challenging to design a suitable program as every foundation and executive exhibited a different need. As a result, a recommendation was made to discontinue the program. Nevertheless, thoughtful analysis was required to determine if it was possible to develop a universal program addressing all needs vs. unbundling program contents and offering them as individual services.
