After a year of acquiring a retail electricity supplier, the energy provider did not experience the level of success it anticipated and therefore needed to understand the barriers in the marketplace. Client needed to know what drives selection decisions (beyond pricing), which value-added services are desired and used, obtain feedback on its services, and explore unmet needs.

Client needed a market opportunity study and analysis of the solvent-based and bio-friendly parts washing competitive landscape, and the development of an effective Go to market strategy to compete successfully in the US market space. The challenge was to develop a strategy to stimulate adoption of this new environmentally friendly solution in a mature and traditional industry.

Global publishing and media company wants to evaluate using a subscription-based model for college-level educational audio and video courses, delivered via mobile apps. They needed to understand customer appeal and the preferred subscription model and required a partner with strategic capabilities to test subscription models, analyze the data and decide if the concept was feasible.