A leading electrical parts manufacturer needed to assess, understand, and size the market opportunity for possible entry into the oil and gas market
Our client desired to understand the current and future market opportunity, competitive dynamics, market entry barriers and preferred supply chain for the on-shore oil and gas industry, including oilfield operations, oil and gas processing facilities as well as oil and gas rig OEMs.
Market sizing model along with an exhaustive secondary research, more than 100 qualitative IDIs with respondents all across North America, 4 focus groups on the US and Canada, ethnographic site visit to an oil refinery and numerous face-to-face interviews with end users and gatekeepers while conducting field research.
Comprehensive report of the market opportunity, including the creation of a market sizing model that incorporated numerous variables to provide an assessment of the best opportunities in terms of ease of entry and future growth potential. The client’s original hypothesis of the opportunity was proven incorrect; however, Geo Strategy Partners was able to develop a new strategy and path to market that was viable for this industry sector.
