A prestressed concrete tank manufacturer needed market research and analysis to identify, size, and evaluate growth opportunities for water and wastewater storage tank construction and services businesses including fire suppression storage tanks
Prestressed Concrete tank manufacturer company needed to select and evaluate different industries and their needs regarding solid, liquid, and gas storage tanks to identify opportunities and applications for prestressed concrete tanks. This study was crucial to inform client of the most attractive applications and industries to grow and commercialize its products, technologies, and solutions.
Full analysis of a long list of industries with a need of liquid, gas, solid material storage in tanks. Extensive secondary within the long list of industries to determine fit with client’s products particularly size of tanks needed, storage material, industry standards and regulations to narrow the opportunity to a short list of more attractive/ viable industries. Deep analysis of short list of industries to understand specific applications for prestressed concrete tanks and determine the size of the opportunity in each of the industries In-depth-interviews with decision makers and industry players such as engineering firms, general contractors, system and technology developers, and competitors to be able to capture voice of the customer and determine unmet needs, competitive landscape, value drivers, and path to purchase to draw a go-to-market strategy.
Study resulted in a short list of industries and deep analysis of potential applications for prestressed concrete tanks inside those industries, a market sizing and go-to-market strategy that included insights from all industry players and decision makers.
Report included:
•Description of each industry and applications
•Analysis of applications and their current market state, growth and forecast
•Main players by industry and by applications which included not only direct competitors but potential partners which were part of go-to-market strategy
•Voice of customers – pain points, unmet needs, value drivers
•Market sizing
•Go-to-market recommendations
